Terms of Service

Last updated: May 17, 2026

These Terms of Service ("Terms") govern your access to and use of the Ora AI receptionist platform and related services ("Services") provided by Flora Advisors ("Company," "we," "us," or "our"). By accessing or using our Services, you agree to be bound by these Terms.

1. Services

Ora provides an AI-powered voice receptionist service designed for dental practices. Our Services include automated call answering, appointment scheduling, patient intake, and integration with practice management systems ("PMS"). The Services are intended for use by licensed dental practices and their authorized representatives.

2. Account Registration

To use our Services, you must create an account and provide accurate, complete information. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to notify us immediately of any unauthorized use of your account.

3. Acceptable Use

You agree not to:

• Use the Services for any unlawful purpose or in violation of any applicable law or regulation
• Attempt to gain unauthorized access to any part of the Services or related systems
• Interfere with or disrupt the integrity or performance of the Services
• Use the Services to transmit harmful, offensive, or misleading content
• Reverse engineer, decompile, or disassemble any aspect of the Services
• Resell or redistribute the Services without our prior written consent

4. Fees and Payment

You agree to pay all fees associated with your selected plan as described on our pricing page. Fees are billed monthly or annually depending on your plan selection. All fees are non-refundable except as expressly stated in these Terms or required by applicable law. We reserve the right to change our pricing with 30 days' prior notice.

5. Free Trial

We may offer a free trial period for new accounts. At the end of the trial period, your account will automatically convert to a paid subscription unless you cancel before the trial ends. You will not be charged during the trial period.

6. Data and Privacy

Our collection and use of personal information is governed by our Privacy Policy, which is incorporated into these Terms by reference. You acknowledge that the Services process patient health information and agree to comply with all applicable healthcare privacy laws, including HIPAA where applicable.

7. HIPAA Compliance

For customers subject to HIPAA, we will enter into a Business Associate Agreement ("BAA") that governs our obligations with respect to Protected Health Information ("PHI"). The BAA is incorporated into these Terms by reference. We implement appropriate administrative, physical, and technical safeguards to protect PHI in accordance with HIPAA requirements.

8. Intellectual Property

The Services, including all software, algorithms, designs, text, graphics, and other content, are owned by the Company and protected by intellectual property laws. You retain ownership of your data and content that you provide through the Services.

9. Service Availability

We strive to maintain 99.9% uptime for our Services. However, we do not guarantee uninterrupted or error-free operation. We may temporarily suspend the Services for maintenance, updates, or other operational reasons with reasonable notice when possible.

10. Limitation of Liability

To the maximum extent permitted by applicable law, the Company shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses resulting from your use of the Services.

11. Indemnification

You agree to indemnify and hold harmless the Company and its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including reasonable attorneys' fees) arising from your use of the Services or violation of these Terms.

12. Termination

Either party may terminate these Terms at any time. You may cancel your account by contacting us. We may suspend or terminate your access to the Services if you violate these Terms or for any other reason with 30 days' notice. Upon termination, your right to use the Services will cease immediately.

13. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict of law provisions. Any disputes arising under these Terms shall be resolved in the courts located in Dallas County, Texas.

14. Changes to Terms

We reserve the right to modify these Terms at any time. We will notify you of material changes by posting the updated Terms on our website and updating the "Last updated" date. Your continued use of the Services after such changes constitutes your acceptance of the revised Terms.

15. Contact

If you have questions about these Terms, please contact us at hello@ora.ai.